Andrew Crawford, BE Product Design Engineering

Director, Founder and Trike’s Visual Design Guru

with skills in both 2D and 3D aesthetic design with particular interest in human factors and user interface design. His passion is for creating products that both look great and are easy and rewarding to use. ‘Crawf’ compliments his visual abilities with impressive skills in mechanical and manufacturing engineering. He is the true Product Design Engineering ‘all rounder’.

Skills

Conceptual and Aesthetic Design

Andrew combines his excellent hand sketching skills with 3D CAD and computer illustration abilities. Enabling him to move from quick, easy to understand concepts to polished product renderings.

User Interface Design

Throughout his time as a design consultant Andrew has been able to forge a deep interest and understanding how humans interact with products. This understanding allows him to get inside the users head as he strives to create products that ‘just work’ from a user point of view.

Product Design and Engineering

Andrew has spent the majority of his career as a senior member of a design team, either as the engineering resource to an industrial design consultancy here in Melbourne, or the design flare to ‘in house’ engineering, product development teams both at Fallshaw Wheels and Castors in Australia and Lighting, designers and manufacturers Ledalite in Vancouver, Canada. His understanding and opinion of building and following design process is extensive, ensuring that all elements of the business; supply chain and production, engineering, marketing and sales are taken into account throughout the development process.

Production and Manufacture

Whether it be during his time as an in house design engineer or with a consulting firm Crawf has shown deep understanding of the effects that his decisions as a designer have on the tooling, manufacture and production of the products he works on.